David Weekley Homes
Industry: Construction, Home Building
David Weekley Homes is one of the most successful home builders in America. With building operations and potential customers across the country, a strong web presence and web tools are absolutely critical for DW Homes. The Vision Launchers consulting process is a unique approach to problem solving. VL first conducted in-depth interviews with the entire DW Homes management and selected staff. A review of the DW Homes product and interviews with on-the-ground sales people then occurred. VL then presented a three-tiered strategy to the DW Homes management team that would capitalize on the company’s strengths and utilize outside resources to fill gaps in the development process. The whole focus of the consulting was for VL to set up a structure whereby DW Homes could learn to internally innovate in its web marketing and technology utilization. VL assisted DW Homes with the first stage of its web marketing, including developing Flash-driven interactive media pieces, search engine optimization and a strategy to move its extensive media collection online.











