CHALLENGE OVERVIEW:
Titus Equity Partners came to Vision Launchers in search of a firm that could handle all of its identity, web, print and marketing operations. Titus was on an aggressive time line and Vision Launchers proved to be the best firm for the job.
THE SOLUTION :
Vision Launchers spent a considerable amount of time researching the private equity industry and found that strong technology and web branding were woefully lacking. As a result of the research, VL designed and developed a visually appealing website for Titus that successfully blends the user experience with the information exchange. The site also incorporates what we call an “easy browse” approach – whereby the user can use the top navigation or section-specific navigation at the bottom of each page to move through the site. The site is also built upon elements of sailing, mountaineering, and open-sky perspectives – positioning Titus as a strong investment partner with a unique view of the global marketplace.
In regards to branding and identity, Titus came to us before they were, well, Titus. Vision Launchers developed the name, logo and branding for Titus Equity Partners. The entire company identity is built upon the strong name of Titus – referencing not only the strong Roman emperor but also the common Roman translation of the name as “honourable”. The web and print pieces for Titus include strong imagery, such as sailing, mountaineering and rock formations, thus adding to the solid aura surrounding the company.
Vision Launchers also led the development of a dynamic print piece for Titus Equity Partners. The question for Titus was how to communicate an innovate approach to private equity investing for high net worth investors? Vision Launchers developed a visually stunning and graphic heavy print piece that communicates Titus’ core value propositions for investors. The piece is intended to simultaneously appeal to a sophisticated wealth manager and less-experienced high net worth investor. Furthermore, VL put this piece online using its “Page Flipper” technology, so Titus partners can utilize it as an immediate sales tool, even if they didn’t have an actual hard copy.
THE RESULTS :
Vision Launchers worked with Titus Equity Partners from concept to launch – developing and implementing leading edge solutions in the areas of branding, web development and print. The solutions were delivered in less than two months time and enabled Titus to quickly and successfully enter the marketplace. |
